Privacy Policy
Last updated: 2026-01-01
GDPR Compliance
Private Tours is committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR). This policy explains how we handle your personal data.
Introduction
This privacy policy explains how Private Tours collects, uses, and protects your personal information when you use our website and services.
Information We Collect
We may collect the following information:
- Name and contact information (email, phone number)
- Booking details and tour preferences
- Payment information (processed securely through our payment provider)
- Website usage data through cookies and analytics
How We Use Your Information
We use your information to:
- Process and confirm your bookings
- Communicate about your tours and any changes
- Improve our services and website experience
- Send marketing communications (with your consent)
Information Sharing
We do not sell your personal information. We may share data with trusted service providers who assist in operating our business, always under strict confidentiality agreements.
Cookies
Our website uses cookies to:
- Essential cookies for website functionality
- Analytics cookies to understand usage patterns
- Marketing cookies for personalized content (with consent)
Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to data processing
- Data portability
Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Booking data is typically retained for 7 years for tax purposes.
Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, or destruction.
Contact Us
For privacy-related inquiries or to exercise your rights, please contact our Data Protection Officer.
Email: privacy@privatetours.se