OUR STORY
About Private Tours
Depth, Trust, and Personal Connection
WHO WE AREIt Always Begins
It Always Begins
With a Question
It always begins with a question.
Not about what you want to see — but about how you want to feel when you leave.
Private Tours is a curated platform for experiences across Sweden. Here you will find city walks and nature guides, food journeys and craft workshops, beer tastings and quiet mornings in the forest — all chosen for one reason: that the person behind each experience truly knows what they are offering.
If you want to combine any experience with an authorized guide or subject-matter expert who can put it into a wider context, that is always an option. But it is never a requirement. The platform is built to meet you where you are — whether you are looking for a few hours or something that unfolds across several days and destinations.
What connects everything we offer is not the format. It is the quality of the people behind it.
OUR PURPOSE
Our Mission & Our Vision
Our Mission
To be Sweden's most trusted platform for curated experiences — where culture, nature, and food come together, and where every experience is personal, reliable, and deeply engaging.
Our Vision
To set a new standard for how Sweden is experienced — where expertise, authenticity, and human connection define every encounter with the country, its nature, its food, and its stories.
WHY CHOOSE US
What Makes Us Different
A considered approach to curated experiences across Sweden
Verified Experts Only
Every experience is led by a licensed city guide, nature guide, chef, artisan, or subject-matter expert. We personally review credentials, experience, and the ability to engage. Nothing is left to chance.
Curated, Never Crowded
We are not an open platform. Every experience — whether a nature tour, a food journey, or a craft workshop — is handpicked and reviewed. We do not offer everything. Only what we genuinely stand behind.
Private by Design
All experiences are exclusively private. Pace, focus, and depth are adapted entirely to you and your group — not to anyone else's agenda.
Seamless Hosting
We handle logistics, transport, and transitions. You should never have to think about the next step — only be present in the one you are in.
Multilingual Expertise
Experiences are offered in Swedish, English, German, Dutch, French, Portuguese, and Spanish — always by certified professionals.
OUR COMMITMENT
A Responsibility to Places and People
Private Tours operates with care for both people and the environment. We collaborate with local professionals and businesses across Sweden, maintain a low-impact private-only model, and design experiences that respect the landscapes and communities we visit — from city centres to wilderness.
- Local partnerships across Sweden
- Low-impact private-only touring model
- Inclusive and accessible experience design
- Cultural and natural heritage preservation
Licensed GuidesAuthorized professionals
Fully InsuredComplete coverage
Local ExpertsAcross Sweden